TAD is a multi-brand concept store where fashion, furniture design, accessories, books, music, beauty, food and beverages live under the same lifestyle philosophy.
After the opening in Rome, in Milan TAD tried to interpret the Milanese character.
Then design of the vertical space was transformed into a characteristic element following the idea of the tree that has its roots in the bar area at underground level and spans his trunk and branches through the other 3 floors and the architectural elements such as the elevator and staircases.
The vertical character was furthermore emphasized with the extension of volume and the construction of a new lounge at the top level, which was designed with wide glass panels looking into the city.
Also in this location, TAD is a workshop for innovative design, finishing and technology.