BMW Showroom

  • Luogo Doha, Qatar
  • Cliente Alfardan Automobiles Co. L.L.C. BMW Group Importer
  • Costruzione 2008
  • Tipologia Showroom
  • Superficie 3040 sqm
  • Location Doha, Qatar
  • Client Alfardan Automobiles Co. L.L.C. BMW Group Importer
  • Construction 2008
  • Typology Showroom
  • Area 3040 sqm

A wide area of 3040 sqm is occupied  by BMW showroom, that holds the vehicle exhibition and sale offices at ground floor and mezzanine floor. The offices have a view outside through wide glass walls; privacy is granted by an adhesive film which shows publicity images and projection of the brand.
The entire flooring is made of black high-tech stoneware. All internal partitions are made of backlit glass to give the space a feeling of openness and light.
Tables in the meeting and manager room are designed by Peia using Corian and carbon fibre.
The entire ceiling above car exhibition area is made of backlit stretched ceiling: with the aid of LED-RGB lights the ceiling changes colour during evening and night hours, creating a dynamic space.