Tad Store – Milano

  • Luogo Milano, Italia
  • Cliente TAD
  • Partner per gli Interni Noé Duchaufour Lawrance
  • Tipologia Showroom
  • Superficie 1000 sqm
  • Location Milan, Italy
  • Client TAD
  • Partner for Interior Decoration Noé Duchaufour Lawrance
  • Typology Showroom
  • Area 1000 sqm

TAD is a multi-brand concept store where fashion, furniture design, accessories, books, music, beauty, food and beverages live under the same lifestyle philosophy.
After the opening in Rome, in Milan TAD tried to interpret the Milanese character.
Then design of the vertical space  was transformed into a characteristic element following the idea of the tree that has its roots in the bar area at  underground level and spans his trunk and branches through the other 3 floors and the architectural elements such as the elevator and staircases.
The vertical character was furthermore emphasized with the extension of volume and the construction of a new lounge at the top level, which was designed with wide glass panels looking into the city.
Also in this location, TAD is a workshop for innovative design, finishing and technology.