The project embraces the possibility of creating an alternative structure to that of commercial shopping centers, which enhances the differentiation of each operator and producer at the same time providing a unified vision and a reference to a philosophy of production and consumption more aware and high quality content and uniqueness. the great coverage and the presence of water not only bring benefit climate and visual, but it is mainly an abstraction and a metaphorical reference to the landscape of these lands straddling the irrigated plains and geometricized populated with rows of poplars and courses ‘water for crops and hilly rolling hills of Salsomaggiore. In summer, large pergola, in addition to the pleasant natural shade, will create branches in the fallout of the Virginia creeper, a large wood “reversed”, which reflected in pools of water, reconstitute its genesis from the curves of the hills .