The project expresses a concept of identity between the Maybach and the character of the setting that is represented through an analogical transfer of content:Elegance, precision, sensory pleasure, advanced technology and power.In one word, ‘DESIGN’ excellence with a concept that associates transversally “lifestyle, fashion, architecture, design and interior design.”The project is also conceptualized on the principle of flexibility, modularity and capacity to adapt to different situations: atelier-showrooms, dealer- showrooms, exhibition stands, promotional displays at commercial centers, airports and boat clubs.